Cosmobeauté in Saigon


Last Week end (24-26 of April), I went to the COSMOBEAUTE VIETNAM EVENT showcasing the growth of beauty industry in Vietnam, in district 7. I was looking forward to it since months, did my pre-registration online and everything! 

Like at every beauty show, conferences and contests are organized and a lot of different stands are here to present their brand/concept/products, at least that’s what I always saw…

Sadly I was very surprised that all of them were only looking for distributors and interested in selling the more products they have at the event. The difference in culture was terrific compared to the beauty events I have been to in Europe, where brands were really there to introduce their concept and products and more than happy for people to try it. As a Blogger I felt the exhibitors were not seeing any interest in this area. And they didn’t even see the opportunity, as they were not here to give away samples and make people try their products. On the other side, they brought a very large stock of products to sell. And most of the visitors were only interested in buying the ‘new’ products, 10 or 20 of each! Personally I felt like most of the visitors were like tenants of Spa in HCMC and were filling up their stock in order to have special products to suggest to their clients. I might be wrong, but this is really the feeling I had.

Bloggers are not very well-considered in Asia, compared to Europe. People don’t really see yet the online opportunity they could have by working with a blogger and this is very interesting from a communication’s point of view…

Also, I was surprised to see brand from all Asia and very few from Vietnam (there was one or two only). I am not sure a lot of people knew about the event, but still… Again, they might not have seen the opportunity there, which is for me very shocking. Taiwan, Korea, Thailand, Malaysia, Hong Kong, China, Indonesia, Japan, France, Singapore, Bulgaria and even Italy… Majority were from Korea and Taiwan.


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Let’s talk about the important things now: What are the brands that caught my attention? 

To be honest, not a lot. There wasn’t a lot of amazing and original concepts as I saw at the Cosmeeting in Paris for example. But amongst the 150 exhibitors, few of them were very interesting:

NATURE’S ORGANIC SENSE from Italy: I fall in love with their packaging, very simple and clear, but so professional and catchy. They have an interesting range of products, specialized in hair care and hair color. Products are organic and natural, and are 100% Ammonia and Parabens Free, a PLUS for me as I am very careful with the ingredients used. They have an amazing branding and I really hope to see them on the market soon. Too bad they didn’t have any samples to test, but as I said earlier, it might not have been the main point of the exhibition.

ATRUE from Korea: They had a very beautiful stand, standing out of the others because of their primary ingredient: black tea from France. This is where you see that France is playing an important role in the Cosmetics industry. Black tea as a base, replacing water in all their range. Why not? I mean their branding was nice: True Value and True Beauty from a ‘cup of the finest black tea’. Ingredients are not the safest in their list, depending on the products but they believe in True Personal Care with unique textures and outstanding benefits from the black tea. I found the concept nice, they associate a pure and qualitative ingredient to their branding, plus it gives it a touch of luxury, making people try tea and making each product special. I found that they had a very large range of products, too much. But they gave me a very nice little box with samples (and they are the only one I have to say) containing 2 bags of black tea and 3 samples of one of their product range. I have to say I am very curious to test it!

THE PLANT BASE from Korea: What I liked the most is their ingredients list: no Paraben, no Ethanol, no Silicon, no Petrolatum, no Polyethylene Glycol and no testing on animals. Wah! They have a different range of products, all based on plant base extracts instead of water base. They use a lot of different Plant Extracts like Bamboo Extracts, Centella Asiatica, Korea Ginseng Extracts, Cactus Extracts… and this is what make their different range of product. Personally I found they had too much and I couldn’t choose an adapted range for myself. Sometimes, classical cosmetics range with less than 10 products is enough, I think they had around 25 different products. I got some mini samples (you know the little pack thing that you can use only once) that I will try but not sure I will see anything on my skin as one application is, of course, not enough.

Ps: As you can see, not a lot of them are using online communication tools as they are all missing a real website. #Interestingfact

An amazing time and a great experience 🙂 For those who are interested in the Cosmetics market in Vietnam, I have created a dedicated LinkedIn group where  everyone is invited to contribute 🙂

Click here


Homemade lipstick activity 🙂



L’O de Provence, Beauty Brand Discovery :)

Hi everyone ! 🙂

I didn’t have much time and motivation these last month to write in my Frenchy Diary. But today I am back to tell you about a new French beauty start-up brand called: L’Ô de Provence  from Aix en Provence in France.

Earlier in June, I was invited to the Organic and Natural Beauty Show in London (Website). A great opportunity for me as I discovered a lot of new beauty brands and tons of new products, always more innovatives. All the brands I have met were organic, which is really good and also a big interest of mine. I was like a child between all these stands and new beauty brands’ names.

I  had the opportunity to meet beauty professionals as well, like Camille Roque, representative of the brand L’Ô de Provence at the event. Created in 2004, the founder Pierre Maillé chose to launch his natural skin care brand during the Organic and Natural Beauty Show, here in London. Why not? English people love French Cosmetics 😀

The power of L’Ô de Provence skin care products is its main component: Pristine water, which is one million times purer than spring water. This particularity respects the products’ natural actives and avoid the addition of a lot of preservatives.

The range of natural skin care products are made in Provence, thanks to local suppliers and authentic components like honey, argan oil or lavender. L’Ô de Provence’s preservatives are certified Ecocert because of their non-toxicity and tolerance.

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The products I tried contain between 98% and 99% natural ingredients, which is really good from my point of view.

– The Face Cream HYDRA PRECIEUSE, with organic honey from Provence.

– The Eye Care SERUM DE JOUVENCE, with organic argan oil.

– The Hand Cream NUTRI PERFECT, with organic honey from Provence.

I am not going to do the description of the three products but I am going to give you my opinions about them, which will give you a better insight 🙂 However, if you are interested in the descriptions, you will find everything on the website HERE !

For the face cream HYDRA PRECIEUSE, first of all, I found the texture very enjoyable: soft, smooth and light. The smell as well is very light and not “too much” compared to a lot of cream in the beauty marketplace nowadays. The application on the face is very easy as the texture is not thick and is penetrating well. At first sight, the texture looks quite weird, but once you touch it with your fingers, it becomes really smooth. It makes me think of the Caudalie serum, which I found really great! 🙂

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I am not a great fan of eye care because I usually never have time to put some eye cream in the morning. However, I have to say that the Eye Care SERUM DE JOUVENCE is enjoyable to apply . I have tried it few times and the texture is similar to the face cream, but more liquid. Same packaging and smell! I don’t really feel I have shadows under my eyes, so I didn’t notice a difference except the day after a night out :).

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I really like the packaging of the Hand Cream NUTRI PERFECT. It looks professional, classy and designed at the same time. Actually, the gold touch in all the three products look good, it brings relevance and credibility to the brand. The size of the hand cream is very practical, and the 35ml countenance is enough. The texture of the product is thicker than the two other creams, but quite easy to penetrate as well.

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L’Ô de Provence is not yet sold in shops because it is very recent. However do not hesitate to contact them through their website here.

Have a nice day 🙂