A dissertation to negotiate your future?

For my last post on Conflict and Negotiation, I would like to target students in order to talk about the importance of the Dissertation to negotiate your future.

After all, this 10,000 piece of work represents 70% of our third year final grade and it takes A LOT of our time researching, interviewing and writing.


Student falls asleep in library

As a matter of fact, it should help us to negotiate our future, give us a bit of help regarding our future job, don’t you think?

Negotiation has a lot of definitions, but some of them are:

  • To sell our abilities.
  • To succeed in going over.
  • To succeed in accomplishing or managing.
    (Source: thefreedictionary.com)


Depending on the topic chosen, it might be related to your dream job for some of you.

It is for me.

And in my opinion it can reveal promising talent and convince a future employer to hire YOU and not someone else. It is important to write on a specific topic for one year, to think about it every single day and to analyse it in-depth. It demonstrates your skills to identity a research question adapted to a precise topic with a testable hypothesis and a valid conclusion.

For those of you who choose randomly a topic that doesn’t passionate you, what are your motivations?

You can also discover throughout your research that this area is not for you, and therefore negotiate a smart decision with yourself regarding your future career. You see, dissertation is all about  making choice, either for yourself or for your future. As a matter of fact, it is a really important step in our student’s life, don’t you think?

What about you? What does the dissertation mean to you?

Do you think it helps you to negotiate your professional life? 

Some people are becoming a bit crazy during this hard period of writing the dissertation: 

I didn’t even know it exists but here is what I found to help us to keep concentration (haha):

Conflicts and New Technologies

As you all know, we live in a world surrounded by new technologies: the Web 2.0 as everyone calls it. So what happen when you do not have these new gadgets?

This post suggests that the starting point of conflicts in the Public Relation and Communication industry or simply in the professional world is the lack of knowledge of the 2.0 online generation.

In other words, conflicts can arise easily if you are not taking advantage of these new technologies.

Conflicts in the Public Relation and Communication industry are frequent because it is all about News and being up-to-date with everything. According to the CIPR’s definition of PR, the first question you need to ask yourself is:

Do I have an interest about what’s going on around me?” (source: cipr.co.uk).

If you are not, conflicts can grow very easily because you are not doing the job required. For example, a conflict can appear because you miss out the most important information of the day…

 YES, the (PR) Professionals of tomorrow have to be online!


So what if you miss the boat? If you are a professional and that you are not connected?

Well, in my opinion, conflicts can start from the lack of information and knowledge. New technologies are so important nowadays that if you stay with your old media of communication, you are OUT. If you don’t adapt yourself, you will be in perpetual conflict with the values of your organisation, which already adapt themselves to fit new changes, and you will probably lose your job.
The Web 2.0 is expanding: social networking, new media of communication, new technologies and more and more gadgets available. It is a requirement to be part of it and to have some knowledge about it if you want to avoid conflict within your organisation. Have a look at this website TECH CRUNCH and you will see all the actuality of these new growing technologies.


When you walk in the street, you cannot deny the fact that most people are busy playing with their i-phone/ i-pad or i-pod. This is the new i-trend and it is amazing to see how many people have only an i-phone… According to the Washington Post,

“Apple has sold a total of 85 million iPhones in the U.S. since 2007 launch and 34 million iPads since 2010” (source: washingtonpost.com).

It is said, as well, by Apple’s worldwide marketing head Phil Schiller that,

“each new model of the iPhone sold approximately the same amount of phones as all previous generations combined” (source: washingtonpost.com).

T h i s   is   C R A Z Y !


From my point of view I have noticed that most of the students at the Uni, including myself, have an android phone and are always connected (Facebook, Twitter, Instagram, mails, Newspaper apps,…) Even with our degree, I feel we need to be connected all the time, otherwise, we are missing  something…

Do you think the lack of new technologies can create a conflict and affect your work in the professional world?

Do you think conflicts can be linked with new technologies?

Frogs vs Rosbeefs when dealing with conflict

French people have a direct way of dealing with conflicts compared to English people. Reality or stereotypes?



As you know, I am French. Different culture, different beliefs, different way of thinking. I have noticed this since I have been in the UK (more than a year and a half now already…) especially when working in groups and when dealing with conflict.

Conflict yes, this is the key word of my post today.

Why: as a PR student and as part of one of my assignments I need to blog about conflict, so I have decided to use my lovely Frenchy diary to link the topic with my current UK experience, so it is not out of context and it is also interesting.

When talking about conflict I mean dealing with disagreements when you are from a different culture. Obviously, when you are raised in another country and you grown up there, you have been taught how to deal with a difficult situation, but not everyone has been taught the same way. Here in Southampton, I have learned a lot about dealing with English people and about the English culture.

I have always got the impression that French people have a straightforward and direct approach when something goes wrong. From what I have experienced here I believe English people are the opposite and that people would hide more the problem rather than deal with it. I am actually wondering why… ? In my point of view, it is so much easier to talk and face it in order to fix it rather than acting like nothing happened and avoiding the confrontation.

Is it the fear of confronting the problem or the person? Is it simply the easiest way of dealing with the problem?

The British culture is known for its politeness and maybe silence is perceived as a correct way to act. Unfortunately for me, when a conflict comes up, I understand this behaviour in the other way and as a rude attitude.

So what’s wrong with the cultural aspect when dealing with conflict?

I read that the English culture used to be known for its good manners, reserved personality and their polite, correct way of doing things. But also to drink tea all day (and beers) and to eat a big breakfast in the morning with eggs, bacon and beans. And I also found out that French people are perceived by English people as arrogant and rude. But they are also known as cheese, frogs and snail eaters, wearing a beret and holding a baguette under the arm. So this might be why we do not really understand each other when dealing with conflicts.



Hopefully I have been here now long enough to understand that the British culture is different and that if I adapt myself, I won’t have any problem with English conflicts.

So, stereotypes or reality? What are your thoughts?

Ps: This post doesn’t mean I don’t like English people, no worries. 🙂 It is just my personal opinion according to both cultures.