Coming soon…

Coming soon...

Beauty reviews coming soon.. 🙂 In the meanwhile, follow my Twitter ! 🙂 (click on the pic’!)

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LFWend Bag designed by Radley

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Here is the lovely Fashion Weekend Bag designed by the designer Radley.

What is inside?! Samples of course

coffee from Lavazza

a shine spray from Toni & Guy

a skin balancing lotion from Elizabeth Arden

Toothpaste from Colgate

body moisturiser from Jergens

some plasters from Compeed

and an oyster card case

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I also got a red nail varnish from Nails Inc. thanks to ….. a distributor machine ! What a GREAT concept.

Simple process: If you are a Vodafone customer you receive a special coin, you insert it in the machine —> a red nail varnish falls 🙂 like if you were buying a Twix or a coke haha ! Crazy isn’t it? and all free 🙂

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Beauty, cosmetics & tralalah’

The word “Beauty” often seems misunderstood !

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I want to write this article in order to give MY own definition of Beauty and Cosmetics when I am saying this is a big interest of mine.

First of all, when I am talking about beauty, I don’t especially talk about make-up, which is really the superficial aspect of beauty. I am not a “Mascara addict” and I don’t need make up everyday even if I am used to wear some.

In my opinion, beauty is more a synonym of taking care of myself  with adapted creams, oils, masks and different / innovative products. I love beauty products when they have something different. For example, I am really attracted to Lush because of their difference.

I also like very much the natural and biological aspect of products, which means to me that these products are less dangerous for the skin and more adapted because they are made of selected and natural ingredients.

I love to try new products and that is why I love the beauty box concepts but also why I like small new and innovative brands. Nowadays, numbers of beauty startups increase amazingly and moreover with the development of event like the Cosmeeting in Paris, where all the beauty world is reuniting for couples of days in order to talk about the new tendencies and to present new products.

These startups are adapting their products to the New Generation, which in my opinion is great and very innovative! they are creating new kind of products like mutant cream, mask or exfoliant. They are also much more adapted to each of us and using common but useful ingredients (Chlorophyll, apple, banana).

Recently, I also discovered The Slow Cosmetics”  which is a book following a new concept of using less but more adapted products. The author is Julien and he is also talking about Aromatherapy, which is a really useful natural remedy. He is making its own adapted products and this concept really inspired me 🙂 Essential oils are also part of the beauty world and have no relations with make up. It is all about knowing which products suit you and using them efficiently. For the Frenchies, there is a website which is really interesting if you like Aromatherapy and stuff like this.

Beauty also means to me hairstylesaccessorizes and nail art. I love trying new hairstyles and I am often inspired by bloggers who are doing incredible and amazing things :). Nail art is also becoming more and more popular with a lot of new creations like patch, caviar manicure, velvet manicure, … and some bloggers are really artistic ! This is funny how many things you can do with nail polish and a bit of creativity 🙂

Well, I guess I cover most of the beauty things I wanted to talk to you about. I hope you liked it and that it will inspire you 🙂 !

 

IMG_1876Harrod’s decoration.

IMG_1713The Ciaté Advent Calendar 2012.

IMG_1848Ciaté Caviar Manicure.

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Some examples of hairstyles…:)IMG_1521

Box? ‘0h 0ui !!’

I think I caught the ‘Box Mania’ syndrome !

Today I want to talk to you about this new phenomenonCooking-box, pet-box, baby-box, beauty-box, men-box, tea-box,… where are we going?

This e-commerce is based on online subscriptions and every month, you receive your little cute box, full of surprises 🙂 Numbers of sample depend… you can have between 4 and 7 items in each box (according to what kind of box it is). For now I only tried three different beauty boxes but I really like the concept of extending this market to food, baby or pets!

I was really surprised when I first learned about this box things! At the same time, I was super-motivated to try 🙂

Here we go, Joliebox, Mylittlebox and Glossybox – every month in my post box, making me discovering new brands and trying new products. Of course, it was not always adapted to my skin and age (negative point) but I really enjoyed what I found in your adorable boxes 🙂 I wish I could try more box brands like The Green Stil’ or Birchbox but my dear England does not allow me to subscribe. (My wallet either haha)

Moreover, they all have a personalized identity (girly, cute, young, kitch) and are all using Twitter, Pinterest and Facebook account to keep posting posts, actualities, competitions, pictures, advice & tutorials… The community management is really well done and amazingly important! I believe this has its little effect on each customer  🙂

I really like this new market! Receiving surprises every month is so exciting! As I read in an article, the “Wahou effect” is really present with this kind of purchase, more than when you are buying something online.

Prices for this Petit Plaisirs start from 13 euros and can go up to 35 euros for normal boxes. Of course, there is always an exception…look at this one: the Watch Box, from the Chronocollection brand, is offering a luxurious package for the small price of 19 990 euros/month which include a box with a special watch (special collection, vintage or avant-première). What a box 🙂 !  According to Frenchweb.com website, they already have 9 subscriptions… Yes it works!

Today there is more than 40 kind of box available online in France ! This start-up industry is growing SO FAST, I can’t believe it. Look at this website classifying the different boxes!

This new concept of Try, Learn and Buy is definitely a good option for customers, but how long will it last? Hopefully the word of mouth strategy is working really well to build a customer base and even if some subscribers are complaining about what they are receiving, it still enhance people to discover and try !

Well, this post was just to say that I am in love with this concept 🙂

And YOU what do you think about the ‘Box Mania attitude’? Have you tried it? 🙂