As you all know, we live in a world surrounded by new technologies: the Web 2.0 as everyone calls it. So what happen when you do not have these new gadgets?
This post suggests that the starting point of conflicts in the Public Relation and Communication industry or simply in the professional world is the lack of knowledge of the 2.0 online generation.
In other words, conflicts can arise easily if you are not taking advantage of these new technologies.
Conflicts in the Public Relation and Communication industry are frequent because it is all about News and being up-to-date with everything. According to the CIPR’s definition of PR, the first question you need to ask yourself is:
“Do I have an interest about what’s going on around me?” (source: cipr.co.uk).
If you are not, conflicts can grow very easily because you are not doing the job required. For example, a conflict can appear because you miss out the most important information of the day…
YES, the (PR) Professionals of tomorrow have to be online!
So what if you miss the boat? If you are a professional and that you are not connected?
Well, in my opinion, conflicts can start from the lack of information and knowledge. New technologies are so important nowadays that if you stay with your old media of communication, you are OUT. If you don’t adapt yourself, you will be in perpetual conflict with the values of your organisation, which already adapt themselves to fit new changes, and you will probably lose your job.
The Web 2.0 is expanding: social networking, new media of communication, new technologies and more and more gadgets available. It is a requirement to be part of it and to have some knowledge about it if you want to avoid conflict within your organisation. Have a look at this website TECH CRUNCH and you will see all the actuality of these new growing technologies.
When you walk in the street, you cannot deny the fact that most people are busy playing with their i-phone/ i-pad or i-pod. This is the new i-trend and it is amazing to see how many people have only an i-phone… According to the Washington Post,
“Apple has sold a total of 85 million iPhones in the U.S. since 2007 launch and 34 million iPads since 2010” (source: washingtonpost.com).
It is said, as well, by Apple’s worldwide marketing head Phil Schiller that,
“each new model of the iPhone sold approximately the same amount of phones as all previous generations combined” (source: washingtonpost.com).
T h i s is C R A Z Y !
From my point of view I have noticed that most of the students at the Uni, including myself, have an android phone and are always connected (Facebook, Twitter, Instagram, mails, Newspaper apps,…) Even with our degree, I feel we need to be connected all the time, otherwise, we are missing something…
Do you think the lack of new technologies can create a conflict and affect your work in the professional world?
Do you think conflicts can be linked with new technologies?